How To Start Advertising On YouTube
If you are all set to advertise on YouTube with the ad which pops up before the video starts, then here is the step by step guide for you. First of all, create Google Adwords account. In case you already have one, then move towards adwords.google.com/video and create your video ad campaign.
Ensure that the YouTube and Adwords accounts are linked with each other. You can simply do this from navigation menu by selecting the ‘Linked YouTube accounts’. After this, you need to set the location at which you want the YouTube ad to show. You can select the countries, cities, ZIP codes, regions, IP addresses and so on. This can be broad or specific selection. In fact the more specific you select, better qualified the viewers will be. In case you are trying to create brand awareness, surely then you should have a broad selection of location.
After these general settings are done, it is time for you to upload the video. Select the one that you wish to showcase and then upload the same to your account. Moving ahead, you can then choose the gender, age and specific things related to your video ad. The more specific these things are, better are the results.
After the video is uploaded, it is then important to choose the advanced settings. In this section, you can simply select what time or days you wish your YouTube ad to show. In case there is some specific time you wish to showcase the ad (because a viewer is more likely to be attracted by the product), and at the end or start date of the new ads, this can prove to be helpful.
You can further choose the specific devices that you want to basically target like mobile, tablet, laptop or desktop. Get on these devices which you yourself would be using to search for any product on YouTube.
Last but not least, you need to choose which type of ad you would like to showcase. There are basically 4 main types including:
In-Stream Video Ads
These are the most popular ones and they are seen before or during a video. The viewers have to sit through 5 seconds to see the ad after which they can decide to whether see it more or skip the ad. When you do some good targeting using a creative and interesting video ad, then the viewers may continue watching.
In-Search Video Ads
These types of ads appear right or above the YouTube search results. They work similar to the text ads that appear in Google search. The advertisers here bid on the keyword terms.
In-Display Video Ads
Such type of ads appears with other YouTube videos or even on other Google Display Network websites.
In-Slate Video Ads
In slate video ads show up before the YouTube partner video. The users can decide to watch one of these ads or can choose to watch regular commercials during the video.
So, using this information, we hope you can start advertising on YouTube with much ease.